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Case Study

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Sprouting the Future – The Story of Sand and Seed

King Salman Park Visitor Center

Client King Salman Park Foundation
Location Riyadh, KSA
Year2022
Size350 sqm
Industry Visitor Center
Reading Time 4 m
Context

Nestled within Riyadh’s visionary green lung—King Salman Park, the largest urban park in the world—this exhibition concept reimagines how a city’s pulse can sync with nature. Designed by VAVE as a transformative visitor experience, the exhibition lives within the already-built architecture of the park’s Visitor Center, offering an immersive journey through the park’s ambition, identity, and future.

Inside the Visitor Center, the exhibition is a curated narrative composed of three interconnected chapters. Each zone speaks not just to the vision of the park, but to the emotions it’s meant to spark—curiosity, awe, serenity, hope.

1. Sprouting Vision – From Desert to Forest: A Vision Ingrained in Sand

Visitors are welcomed into an immersive lobby that transports them into an oasis within the desert—a spatial storytelling experience that blends light, texture, and sound to express the miraculous transformation from arid land to flourishing greenery. It sets the tone for the journey ahead: contemplative, ambitious, alive.

2. Sprouting Growth – A Park for Everyone: The Forest of Seven Senses

Here, interactivity takes center stage. A sensory-rich experience invites guests to explore the diversity of the park through touch, scent, sound, and motion. It’s a forest not of trees, but of feelings—where urban vision meets the human need for belonging, exploration, and connection.

3. Sprouting Possibility – Discover the Possibilities: Under the Canopy

The final chapter opens up the horizon. Under a conceptual canopy, visitors are encouraged to envision what lies ahead—new experiences, inclusive encounters, and infinite stories waiting to unfold in this living landscape. It’s an invitation to dream forward.

With “Sprouting the Future,” VAVE transforms the idea of a visitor center into a platform for emotion and engagement. Leveraging our approach of Space Experience Design™, we create not just an exhibition, but a feeling—an evolving interaction between story, space, and spirit.

Credits

Concept & Design & Production

vavestudio frankfurt

Creative Director

Tobias Geisler

Dustin Stupp

Concept Design:

Dustin Stupp

Content Planner

Dustin Stupp

Space Design

Vincent Kropp

Hussein Nabolsi

Matthias Sütterlin

Communication Design

Whan Lee

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