VAVE Connects Experience and Emotions for EXPO 2030 Riyadh

Following the recent endorsement of the Registration Dossier by the Bureau International des Expositions and the establishment of Expo 2030 Riyadh Company, LAVA (Laboratory for Visionary Architecture) has been appointed as the concept master planners for Expo 2030 Riyadh.

As part of the international team led by LAVA, VAVE is proud to collaborate closely with EPG (Expo Pavilion Group) and TMS (TAMSCHICK MEDIA+SPACE). Together, we bring our expertise in Experience Design to shape two of the Expo’s signature landmarks — the Kingdom of Saudi Arabia Pavilion and the Icon.

“As Experience Design Consultant, we are shaping spaces where vision, storytelling, and human emotion come together in the two signature anchors,” says Tobias Geisler, CEO and co-founder of VAVE.

The exhibition concepts are fully aligned with Expo 2030’s overarching theme, Foresight for Tomorrow, as well as the ambitions of Saudi Vision 2030. Through journeys, visitors will experience spaces that spark inspiration and deeper human connection.

Talal Al Marri, CEO of Expo 2030 Riyadh Company, emphasizes:“Expo has always celebrated breakthroughs in science, technology, and cultural understanding. The team at Expo 2030 Riyadh are proud to be working with the world-class team of design specialists led by LAVA, whose concept master plan reflects this spirit by interpreting the theme of Foresight as a vision for a new way of living for current and future generations.”

The Expo 2030 Riyadh will not only celebrate diverse cultures and innovations but also bring transformative experiences to its visitors. With more than 40 million people expected from around the world, the KSA Pavilion and the Icon will stand as landmark experiences — places where culture, creativity, and emotion converge to inspire the future.