Booth at IFA 2017 in Berlin

At this year’s IFA 2017, Beko will present itself under the motto “Official partner of the everyday”. The young and dynamic brand wants to present its consumer-oriented products, which offer solutions for the daily challenges and needs.

Visitors have the chance to discover a wide range of innovative concepts within almost 1,000 square meters.

Eye-Catcher from a distance: the “Timeline of Moments“. 3 large screens, integrated into a thematic space design, which extends from the floor, over the wall, up to the ceiling at 8 meters height. “Tech-Lovers,” “Families” and “Young Coupes „ are this year’s focus areas, and are highlighted as an inspiring platform.

The kitchen – as a central meeting place in the home of modern families – is also presented prominently this year.

Beko’s newly launched global campaign, “Eat Like a Pro”, aims to motivate children and parents to develop a healthier diet in partnership with the Spanish football club FC Barcelona. The Barca stars are becoming encouraging food models themselves: “Eat Like a Pro“

The initiative presents itself as a playful exhibition entertainment: in a live show visitors can win healthy smoothies in different flavors through a prominently placed wheel of fortune. The winner receives tickets for the legendary El Clàssico match at Barcelona Stadium Camp Nou. A live cooking show invites visitors to discover valuable tips and taste recipes of healthy diet.

Beko´s customer-oriented concept can be experienced intuitively. What are the benefits of a Beko washing machine? The answer is to be found in “Speech-Bubbles” that are close to the product. A refrigerator that keeps fruit and vegetables fresh for up to 30 days?

Discover this feature inspired by a bubbling water wall. Smart design for day-to-day challenges, developed by Beko, presented by VAVE.


Arçelik A.Ş.



Construction Company

Anton Sahler, Carsten Trojan

1000 sqm