SAP META CUBE EXPERIENCE

Booth Highlight on Hannover Messe 2022

At HANNOVER MESSE 2022, the world’s most important trade show for industrial technology, German software manufacturer SAP comes up with a massive 6m x 6m meta cube installation. 

Visible from afar, the huge cube of the SAP Meta Cube Experience.

The exhibit shows how the entire design-to-operate process can be run in the best possible way helping companies to make the leap into Industry 4.0 and to become a Next-Gen factory. 

The SAP Meta Cube Experience offers visitors lots of content to discover.

There are a huge amount of disruptions out there that are challenging all of us. Currently we are facing 3 big problems in Europe and worldwide: climate crisis, Covid, and the global political and supply chain disruption situation. The question is, how can we be more productive in a globally connected world that is disrupted? 

Especially the interactive robot arm installation aroused interest at the booth.

SAP’s response at HANNOVER MESSE is to focus on 3 main topics: sustainability, resilience and business transformation.

The SAP Meta Cube helps every company to become an intelligent enterprise

Find out innovative solutions about business transformation, resilient supply chains and sustainability.

Micro becomes Macro – The concept scales computer components, such as ventilation, processors, central processing units, etc., into a large scale installation. Meta Cube is a visual interpretation of a huge data centre with versatile functions. 

Micro becomes Macro  – Meta Cube is a visual interpretation of a huge data centre.

It offers a Live Factory Tour, connecting live to experts and showcases at SAP in Walldorf, and an Interactive Digital Supply Chain Experience presentation on two touch screens. 

One side of the cube has the function of a speaker area.

A Live Factory Tour connects the audience live with experts and showcases at SAP in Walldorf.

The highlight is an interactive robotic hologram installation: the metabot. It showcases supply chain management focused on digital manufacturing 4.0, providing inspiration, insights and innovation. 

Edutainment at its best – Metabot creates fascinating and immersive content on three layers – a LED floor screen, a LED back screen and a hologram surface.

Metabot brings to life, in a very unique way, some of the challenges businesses are facing today and shows you approaches and strategies to consider. 

For example if you want to run a more sustainable business you need to consider several factors like energy consumption, water usage and waste, but also new materials for your products – collecting data from any point in the process. 

Metabot shows you how to run a more sustainable business.

On the touchscreen, visitors can navigate through different themes, which are then explained in an impressive and comprehensible way via the moving robot arm and a holographic installation. 

Use the touchscreen to start a theme and enjoy the metabot show.

The robot is interacting with contents on three layers – a LED floor screen, a LED back screen and a hologram surface, creating a fascinating and immersive presentation. 

Lots of visitors were impressed by the metabot experience.

Metabot shows you in a very unique way, approaches and strategies to consider.

The metacube experience was successful in reaching an international audience that is significantly involved in investment decisions in their companies . 

SAP was able to consult major business and innovation leaders at the stand with an appealing presence.

Due to the intelligent and effective user concept, the SAP exhibit established itself at HANNOVER MESSE as a meeting point for major business and innovation leaders. 

Concept and Design Metacube
VAVE Studio 

Concept, Design, Media Production Metabot
madhat GmbH 

Client
SAP

Lead Agency Overall Booth
MCI

Media planning
IXPI GmbH

 

 

Construction
metron eging GmbH

Location
HANNOVER MESSE 2022, Germany

Size
36 qm

FURTHER PROJECTS