All projects
Mission
At LEAP 2025, stc is rewriting the code - transforming industries, enabling businesses, and shaping the digital future beyond the conventional role of a telco operator. With City of Code, stc invites visitors into a world where innovation is the foundation and technology the driving force behind a smarter, more connected tomorrow.
In a time where disruption is the new normal, stc challenges the status quo, unlocking digital opportunities for businesses and governments of all sizes. How do we go beyond communication and truly shape the future? By rewriting the code to re[imagine] what’s next.
On-site event photos
On-site event photos
Idea
stc’s City of Code is a dynamic exhibition concept that immerses visitors in a multi-layered digital ecosystem. Designed as an interactive journey, the exhibition unfolds across themed districts, each representing a key business vertical. From AI-driven healthcare solutions to next-gen logistics, from industrial automation to security - every space is a showcase of how stc is redefining entire industries.
At the heart of the experience is the Choreobot, a synchronized robotic performance that sets the stage for Rewriting the Code. This digital spectacle introduces visitors to the stc universe, where movement, media, and innovation merge into one seamless narrative.
Visitors watching the robotic performance
Each district within the City of Code presents real-world applications of stc’s transformative technologies:
Logistic Digital Cargo Village
A tangible 3D model illustrating stc’s impact on the global supply chain.
AI in Healthcare
A deep dive into how AI is revolutionizing patient care and medical innovations.
AI in Healthcare District
Industrial & Energy
Live demonstrations of robotics and digital integration in manufacturing and energy.
Security
A high-tech simulation of a military command system, showcasing stc’s capabilities in supporting defence operations.
With a one-stop-shop approach, stc’s business clusters come together to form a holistic vision of the digital future - where innovation meets accessibility and cutting-edge technology meets real-world solutions.
Logistic - a digital cargo village
stc Enhancing the Tourism Experience
Solution
Spanning 1,500 sqm at LEAP 2025 in Riyadh, the City of Code is more than an exhibition - it’s a movement towards the future. Over four days, visitors will experience the full spectrum of stc’s capabilities, not as abstract ideas but as tangible, interactive, and scalable solutions.
This journey through the City of Code is a call to action: Reimagine what’s possible. Challenge conventions. Unlock new potential. stc is not just providing services; it is building the digital infrastructure that empowers economies, businesses, and societies.
At LEAP 2025, we don’t just talk about the future. We rewrite the code to create it.
Credits
Client
stc
Concept & Design & Design supervision
VAVESTUDIO
Content research & Story telling & Content Design
VAVESTUDIO
Construction Consultant & Supervision
VAVESTUDIO
Exhibition Construction
C2 Saudi
Content Production
BUT NV
Project Manager
Phil Püschel
Creative Director
Dustin Stupp
Design Director
Wenqian Luo
Space Design
Ziyi Chua, Vincent Kropp, Hussein Nabolsi, Matthias Sütterlin, Giulia Arienzo
Content Interpretation
Peter Mülling
Communication Design
Abdul Alrahman Zakaria, Soorim Kim, Guifang Du, Whan Lee
Photography
C2 Saudi
