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From May 20 to 22, the annual IMEX Frankfurt is set to return once again. Tobias Geisler, Co-Founder of VAVE STUDIO, will take the stage on May 20 at the Education Forum to deliver a speech titled „Good Design is Good Business“ and participate in a panel discussion. Drawing on real-world cases from retail, museums, corporate events, and festivals, he will join Anna Gyseman, Head of Design of IMEX Group, to explore how design thinking can support long-term business success and delve into how design can enhance the overall strength of companies and brands.
“Good design should blend technology and storytelling to create unforgettable moments that resonate with audiences,” says Tobias. “Today, brands need more than just engagement, they need to build emotional connections.” He will share insights on how the combination of design, technology, and storytelling can create brand experiences that leave a lasting impact.
Event Details
Topic: Good Design is Good Business
Time: May 20, 2025 (Tuesday), 14:35 – 15:05 (CSET)
Venue: Messe Frankfurt
Inspiration Hub, Hall 9 | IMEX Ocean, Stand 9002
IMEX is one of the most influential professional trade shows in the world, covering the global meetings, events, and travel industry. Each year, it brings together industry professionals from around the globe to showcase emerging trends, share innovative ideas, and foster diverse business collaborations. IMEX provides valuable learning and networking opportunities for corporate event planners, travel agencies, and key decision-makers. In 2024, IMEX Frankfurt attracted over 12,000 attendees. Click here to learn more about the event.
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