ZUKUNFT NAHVERKEHR

An interactive exhibition for DB Regio AG

Discover the innovative approach behind the interactive exhibition „ZUKUNFT NAHVERKEHR“. We have designed a captivating journey from the countryside to the city, with different mobility solutions of tomorrow presented in each „journey section“. Instead of focusing on brands and products, this 2000 square metre exhibition emphasises the core attributes that make public transport attractive.

Prolog area, where the visitors can register themselves for the journey

The public transport of the future is: flexible, reliable, simple, safe, comfortable, fast and sustainable. Each station in this travel chain tells a unique story and combines modern mobility solutions with interactive displays.

The first train compartment where the visitors start their journey.

Following the concept „From Train to Future“, an abstract train stretches through the centre of the exhibition towards the future. This serves as a symbol for the diverse possibilities of travel icon tomorrow, which are not limited to train journeys alone. Instead, the four different „train compartments“ represent the multimodal future of public transport.

An overview plan displaying the train compartments and the experiences alongside

Each of the four compartments represents a specific vehicle type or location, starting with the on-demand shuttle compartment, then leading to the regional train/subway compartment, continuing to the hybrid compartment (with underground, tram and bus) and finally ending in the station concourse. In these compartments, digital travel scenarios are presented in which the personalities Rita and Akay play the main roles.

Entrance of the Exhibition

The interior of the first train compartment representing an On-Demand Shuttle

Throughout the exhibition, visitors follow an animated story of two individuals traveling with public transportation

The first experience area includes two exhibits about public transportation in rural areas.

The visitor gets to know their personal multimodal journey and the different offers they use on the way. In addition, the compartments convey to the visitor the outstanding qualities of public transport in the form of oversized statements: it is flexible, reliable, simple, safe, comfortable, fast and sustainable.

The compartments serve not only as an introduction to new sections of the journey, but also as a linear guide for the visitor tour.

Representation of a Bus stop in rural area

Floor-to-ceiling partition walls hovering above the train form a tunnel and create various stagings in the spaces created in between.

The second train compartment representing a regional train

The visitor’s journey begins in the living room or at the front door in the rural space. Here, the visitor can book an on-demand shuttle via interactive stations to begin the journey in the first shuttle compartment of the train leading to the rural mobility hub.

„On Board“ is the second experience area featuring a  mirrored room illuminated with LEDs

After a ride in the train compartment, the visitor finds himself in a multimedia mirror cube. Here, the numerous possibilities of current passenger information are presented through a light simulation and a reflection into infinity.

The „On Board“ experience showcases the boundless potential of public transportation

The third train compartment represents a hybrid between bus, tram and subway

The journey continues in the hybrid compartment, which mirrors the interior of a tram/subway and is transferred to the replacement transport. The two-part section of the replacement transport consists of a white ‚construction site‘ to draw attention to future construction projects and the importance of replacement transport.

The visitors following the story of „Rita“ and „Akay“ as they progress through their journey

This experience area focuses on the replacement services provided by public transportation.

The second part is a purple EV-branded gallery that stands out. Augmented reality stations provide information about the five building blocks of replacement transport through the use of a tablet and augmentation of animations onto the gallery images.

Visitors have the opportunity to explore replacement services through AR experiences

The last train compartment represents a railway station, where the journey of „Rita“ and „Akay“ ends

The ’station concourse‘ serves as a passageway to the urban mobility hub, with media on both sides. Here the visitor meets Rita and Akay for the last time as they also arrive at the hub.

Once they exit the final train compartment, visitors arrive at the last experience area, the Mobility Hub

Visitors have the opportunity to discover the upcoming digital features of public transportation

As they pass through, visitors are greeted by large displays that strikingly advertise the ‚app‘ with all its integrated digital functions. Here, the visitor can get to know the most important functions of the app through a click-dummy application.

The last experience area represents the Mobility-Hub of the future, showcasing its functions and features.

The mobility hub opens up as a central hub for communication and for lingering. Here, visitors can see at a glance what the MobilityHub of the future has to offer. A stele in the centre with an animated hidden object picture explains the functions of the offers.

Overview of the Mobility-Hub and the train compartments behind it

The epilogue tunnel provides an introduction with 2.5D statistics on social relevance in relation to topics such as living space, quality of life, prosperity, participation and climate and serves as a passage to the marketplace and the ZNV event.

The Epilog area includes infographics about public transportation

Overview of the typographic system that was used in the exhibition

Design & Concept
VAVE Studio

Client
DB Regio AG

Location
STATION Berlin

Period
4-9 September 2023

Media Production
madhat

Medientechnik
Perfect Vision KG

Construction
MC2, r2m

Graphic Production
VKE Design

Photo
Ken Schluchtmann, diephotodesigner.de

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