Discover the innovative approach behind the interactive exhibition “ZUKUNFT NAHVERKEHR”. We have designed a captivating journey from the countryside to the city, with different mobility solutions of tomorrow presented in each “journey section”. Instead of focusing on brands and products, this 2000 square metre exhibition emphasises the core attributes that make public transport attractive.

The public transport of the future is: flexible, reliable, simple, safe, comfortable, fast and sustainable. Each station in this travel chain tells a unique story and combines modern mobility solutions with interactive displays.

Following the concept “From Train to Future”, an abstract train stretches through the centre of the exhibition towards the future. This serves as a symbol for the diverse possibilities of travel icon tomorrow, which are not limited to train journeys alone. Instead, the four different “train compartments” represent the multimodal future of public transport.

Each of the four compartments represents a specific vehicle type or location, starting with the on-demand shuttle compartment, then leading to the regional train/subway compartment, continuing to the hybrid compartment (with underground, tram and bus) and finally ending in the station concourse. In these compartments, digital travel scenarios are presented in which the personalities Rita and Akay play the main roles.

The visitor gets to know their personal multimodal journey and the different offers they use on the way. In addition, the compartments convey to the visitor the outstanding qualities of public transport in the form of oversized statements: it is flexible, reliable, simple, safe, comfortable, fast and sustainable.

The compartments serve not only as an introduction to new sections of the journey, but also as a linear guide for the visitor tour.

Floor-to-ceiling partition walls hovering above the train form a tunnel and create various stagings in the spaces created in between.

The visitor’s journey begins in the living room or at the front door in the rural space. Here, the visitor can book an on-demand shuttle via interactive stations to begin the journey in the first shuttle compartment of the train leading to the rural mobility hub.

After a ride in the train compartment, the visitor finds himself in a multimedia mirror cube. Here, the numerous possibilities of current passenger information are presented through a light simulation and a reflection into infinity.

The journey continues in the hybrid compartment, which mirrors the interior of a tram/subway and is transferred to the replacement transport. The two-part section of the replacement transport consists of a white ‘construction site’ to draw attention to future construction projects and the importance of replacement transport.

The second part is a purple EV-branded gallery that stands out. Augmented reality stations provide information about the five building blocks of replacement transport through the use of a tablet and augmentation of animations onto the gallery images.

The ‘station concourse’ serves as a passageway to the urban mobility hub, with media on both sides. Here the visitor meets Rita and Akay for the last time as they also arrive at the hub.

As they pass through, visitors are greeted by large displays that strikingly advertise the ‘app’ with all its integrated digital functions. Here, the visitor can get to know the most important functions of the app through a click-dummy application.

The mobility hub opens up as a central hub for communication and for lingering. Here, visitors can see at a glance what the MobilityHub of the future has to offer. A stele in the centre with an animated hidden object picture explains the functions of the offers.

The epilogue tunnel provides an introduction with 2.5D statistics on social relevance in relation to topics such as living space, quality of life, prosperity, participation and climate and serves as a passage to the marketplace and the ZNV event.